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Zebra Technologies

Forecasting the future and powering pipelines

The brief

We’re tasked with helping a range of Zebra’s partners grow business globally across sectors including retail, healthcare and transport and logistics. Metrics are unashamedly sales-driven.

The insight

For each partner, we use insight and analysis, allied to our experience of working in b2b tech markets, to isolate what matters to their prospects and design breakthrough campaigns with the right energy, empathy and impact to create conversations and, ultimately, close deals.

The campaigns

Each campaign is unique, but typically we create integrated campaigns that promote high quality content (from eBooks, to animations, videos and more) and engagement, using physical events and a combination of paid, owned and earned channels.

1:200

ROI for a managed print service campaign

>300

secured leads for a blue-chip self-checkout brand

1 million

impressions generated, and higher than average session times, on a campaign microsite

8%

conversion rate via a large email programme for mobile payments

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