Brand Consultancy

Brand: it’s the heart and soul of business, with the ethereality to evoke human emotions – for prospects to think of you, customers to remain loyal and employees to sign on and stay in. Perhaps you’re box fresh and need to tell your story? Or an established business on the pivot? Whatever you need, your platinum asset will flourish with us.

Our brand process involves:

Stakeholder engagement – a stakeholder plan, complete with trackable targets to validate investment, keeps your senior team onside.

Audit – analysis of your brand’s position, with sources including social listening, brand trackers, competitor insights and a review of your visual identity, persona and messaging.

Research – interviews with key stakeholders, internally and externally, with the option of using quantitative insights too.

Crafting – we create a distinct brand identity, persona and narrative, complete with new messaging.

Testing – we road-test the revised brand with audiences to refine as needed.

Deploying – we roll out the new brand and monitor its influence against pre-agreed measurements.

Depending on where you are in the brand’s journey, outcomes include:

Brand house – a simple elegant articulation of your brand story.

Messaging and narrative – carefully crafted messaging which captures the essence of why you’re different, and how that instantly resonates with people – helping you tune in to the needs, wants and desires of your audiences and ensuring they see you as the answer. Messaging sets the tone and guides the production of campaigns.

Visual identity – a beautiful, instantly recognisable identity, which articulates your qualities and subtly and instinctively infuses the perceptions you wish to create in people’s minds.

Employee playbook – when it comes to employees, brand is your culture and personality entwined. It’s a gravitational pull drawing the like-minded together, attracting people who want to work with you and stay the course. We create a range of experiences to build affiliation for your story, your values and your beliefs, from manifestos to playbooks and beyond.

Brand guidelines – whether your brand needs to be articulated in creative by a small marketing team, or is used by a global community of marketers and agencies, we’ll define guidelines that balance the need for creative flair with the drive for consistency in communications.