Performance Marketing
In-flight campaign optimisation
The biggest thing to change in marketing in recent years, amid many big things, is the level of campaign automation and accountability. Whatever can be measured can be improved, and we typically offer the following services as part of our performance marketing package.
Strategy – we create campaign plans identifying marketing personas, messaging, content, the channels to be used and the key performance indicators that track back to overall business goals.
Test and learn – if we’ve time, we always want to have a go first, testing the programme across channels and audiences with a base level of spend. But if we need to get going right away, we can. As soon as we launch campaigns, the data flows – from ad spend, to email engagement, page loitering, social listening, and much more – enabling us to make course corrections, add or remove channels, and double down on what’s working.
SEO and digital – at the risk of sounding like a competitive parent at the kids’ footy, when it comes to SEO, first is first and second is nowhere. But hang on, what about the impact of the AI summary? Don't worry we've got you covered. We're into the reeds and runes of AI's latest foray into marketing and we're seeing that high quality content, with perceived authority, is being surfaced at the top of summaries. So old rules still apply for new times.