Planning and Media Buying
The right channels. The right price.
Buyers can be a fickle bunch. Gartner says most have made up their minds before talking to anyone. And they research 10 or more sources. So being front of mind means being visible in many more places, and not always the obvious ones. With our pinpoint targeting and irresistible creativity, trust in us to pique the interest of those who matter. Services include:
Audit and profiling – who are your people? Where do they hang out? What interests them? With a combination of research and analysis, we’ll refine the target acquisition list and take a close look at what’s on their minds – especially the nascent issues starting to ferment.
Social media advertising – smart creative combined with AI analysis and refinement ensures engagement across all relevant social platforms.
PPC & display – our highly experienced ad team ensures you’re in front of prospects through the highest intent channels.
Programmatic – we have relationships with a range of platforms to reach your prospects at scale through display, video, audio and native content. While LinkedIn, of course, dominates b2b outreach, there are less obvious ways to reach audiences, which typically require a test-and-learn appetite. But left-field channels are less competitive and, in our experience, highly effective.