Running the Show, Together
Client
Opia
Service
Running an In-House Marketing Team
Challenge
Opia wanted to sharpen its marketing performance, refresh the brand, and drive measurable growth — but needed hands-on leadership to run the full marketing function with flexibility and focus.
Brand Awareness Uplift
+20%
Tier One Engagement (First Campaign)
80%
Inbound Lead Growth
250%
Our approach
We built and now run Opia’s in-house marketing function — refreshing the brand, leading outbound campaigns, driving SEO, and optimising digital performance. Fully embedded, fully measured, and continually refined to deliver results.
The full story
How do you stay ahead of what’s happening in marketing?
And be sure that you’re getting the best results and stretching dollars?
For Opia, the scientific sales promotion agency, those questions led to our door, where they asked:
“Can you run marketing for us?”
What a great brief!
In the 18 months or so since we built Opia’s in-house agency, we’ve done great things.
We’ve helped reenergise the brand.
Our people are an essential part of Opia’s team.
We’ve launched highly successful brand-led outbound campaigns.
And we’ve souped up the digital marketing function.
Plus, it’s all measured and continually performance-tweaked.
"Helping Opia build an in-house agency wasn’t just about better marketing — it was about becoming true partners, reenergising the brand from the inside out."
– Nita Rushi-Abbott, Marketing Director, Simmons & Schmid