The results
80 marketing qualified leads
20 face-to-face meetings
10% improvement in brand awareness
5% increase in NPS among sales teams
Marked improvement in sales and marketing collaboration
The brief
Build engagement with around 500 target customers across Europe, introducing Diebold Nixdorf’s range of in-store technology for retailers including checkout, mobile devices and sales management software.
The insight
We spoke to prospects and pre-sales people. This revealed that self-checkout was a key area for retailers, although they remained concerned about theft and resistance from employees and customers. We also agreed a range of campaign metrics, including face-to-face meetings and event attendance by prospects, as well as ‘volume goals’ such as email engagement and downloads.
The campaign
Defining a range of personas across marketing, IT and operations, we created a series of campaign assets to emphasise the speed, ease and convenience of Diebold’s shopping solutions. We explained how the tech reduces theft while improving the day-to-day working lives of store associates and helping shoppers breeze through stores. We used a combination of marketing automation, landing pages and communications channels.
