80 Marketing Qualified Leads
20 face-to-face meetings
10% improvement in brand awareness
5% increase in NPS among sales teams
Marked improvement in sales and marketing collaboration
We spoke to prospects and pre-sales people. This revealed that self-checkout was a key area for retailers although they remained concerned about theft, and resistance from employees and customers. We also agreed a range of campaign metrics including face-to-face meetings and event attendance by prospects as well as ‘volume goals’ such as email engagement and downloads.
Defining a range of personas across marketing, IT and operations, we created a series of campaign assets to emphasise the speed, ease and convenience of Diebold’s shopping solutions. We explained how the tech reduces theft while improving the day-to-day working lives of store associates and helping shoppers breeze through stores. We used a combination of marketing automation, landing pages and communications channels.