Brand personality matters like never before
of consumers prefer to buy from companies aligned with their values
consumers are more likely to buy from purpose-driven companies
believe transparency is one of the most attractive qualities for a brand to have
of consumers will pay more for brands they trust
Brand for success
With Navigate, our research-led brand methodology, we’ll help you create or refine your brand to present an authentic and measurable personality – a personality that can improve a range of key measures, evaluated through ongoing brand tracking, from the level of trust in your business through to loyalty and sales.